| A television
studio dedicated to the the lottery will start
operating this month - you could call it a 'National
Lottery HQ'.
The National Lottery is no stranger to our
television screens, with live draws having been
broadcast weekly by the BBC ever since the launch
of the lottery in 1994. However, the new dedicated
television studio will take the lottery shows
to an entirely new level thanks to Camelot's
partnering with some of the biggest names in
British television broadcasting: Endemol UK
and Arqiva.
Regular viewers will be pleased to hear that
lottery shows will still be shown by the BBC,
but the format of the programming will be new
so that all shows adhere to the same style.
This means that whether you watch the Lotto
draw on BBC One on Saturday night, the midweek
draw on Wednesday or the Daily Play draw on
BBC broadband services, the look and feel of
each show will be uniform and consistent.
The first show to be broadcast from the new
"National Lottery HQ" television studio
will be the live lottery draws taking place
on September 23, which also happens to be National
Lottery Day. Viewers can expect to see brand
new graphics, lighting, studio sets and titles
which have been created by Initial, part of
Endemol UK.
Their works sounds exciting, with the opening
credits said to take viewers on a virtual tour
through the new studio - from the main doors
of National Lottery HQ, past the winner's lounge
and into the draw studio itself. Each lottery
draw (Lotto, Thunderball, Dream Number and Daily
Play) has been assigned to a dedicated area
of the new studio, which will further help to
maintain continuity.
Martyn Fox, who is Head of Broadcast at Camelot,
commented: "This exciting new development
gives Camelot, as the lottery operator, greater
involvement than ever before in the presentation
and look of the draws on screen.
"It's fantastic to have respected partners
like Endemol and Arqiva on board as we introduce
an original new look for the lottery across
TV, on the internet and new platforms such as
mobile phones."
21 September 2006
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