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Camelot, the organiser of the UK National
Lottery, has launched a brand new television
campaign for the Christmas season. At the heart
of the campaign is a twenty second commercial
which shows a quiet, dimly lit suburban home
gradually coming alive with vibrant music and
bright colours.
By the end of the advert, the whole scene is
bursting with joyous energy and a set of lottery
numbers is shining bright on the front of the
house. At this point a narrator says, "Imagine
if you won this Christmas..."
We like the idea behind this commercial. Winning
the lottery at any time would be a dream come
true, but to win during the festive season would
be truly magical. Imagine becoming a millionaire
overnight and being able to treat your family,
friends and yourself to the best Christmas ever
- the term "Goodwill to all men" wouldn't
even begin to describe the tremendous feelings
a December win would provide.
Camelot's Head of Media & Marketing, Daniel
Heale, describes some of the thinking behind
the new commercial: "The ad is designed
to capture the spirit of what people might do
if they won a Lotto jackpot this winter. In
12 years of running The National Lottery we
have seen people spend their money on so many
different things - and there's usually at least
one crazy and spontaneous purchase in there
somewhere.
"We've had a millionaire tiling his winning
numbers into the bottom of his new swimming
pool, another framing her big cheque and giving
it pride of place in her living room - so putting
Lotto numbers up in Christmas lights on the
front of a house follows a Lotto tradition.
"Imagine winning a Lotto jackpot this
December," Daniel continues. "Buying
someone a ticket could be one of the best presents
ever if it nets them a festive fortune - or
you could be a real life Santa Clause by winning
big and treating your friends and family to
a Christmas day they will never forget."
Well we're sold on the idea, Daniel! The advertising
campaign runs until the end of December, and
we think it will prove to be a real "Christmas
Cracker" as far as Camelot's Lotto ticket
sales are concerned. Here's hoping Christmas
comes early for at least one or two of our visitors!
5 December 2006
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