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A pan-European study conducted by The National
Lottery has revealed that many EU citizens think
they would need £25 million or more in
order to feel genuinely rich. The study, which
questioned 4,500 people from eight countries,
offers a surprisingly candid glimpse into the
mindset of lottery players across the continent,
and reveals that the traditional goal of "becoming
a millionaire" just doesn't seem to impress
people any more.
Portugal is the most demanding of the nations
which participated in the study. A whopping
70% of people there said that they would need
to have £25 million or more before they
considered themselves to be extremely rich (56%
said it would take a £100 million fortune
to do the job!) Spain came second in the list
with 45% saying they would need more than £25
million, and Switzerland (35%), Austria (37%)
and Ireland (26%) followed close behind.
The UK came sixth in the list, with 24% of
Brits saying that they would need £25
million or more to feel extremely rich. 17%
of UK respondents said they would need at least
£100 million to feel the same way. Belgium
and France were the least demanding of the eight
participating countries, with only 22% and 21%
of citizens requiring more than £25 million.
The biggest winner of the UK National Lottery
pocketed over £20 million, but with such
high demands it looks like those who aspire
to be extremely rich need to focus on lotteries
offering even greater sums. Fortunately, Europeans
don't have to look very far to find a lottery
that fits the bill - Euromillions is one of
the biggest lotteries in the world, and is currently
on track to pay out a jackpot of almost €152
million on Friday 10 November. It's not the
kind of money that would threaten Bill Gates,
but it's a great start, and should be enough
to satiate the most demanding of Europe's aspiring
multi-millionaires!
7 November 2006
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