TV Studio For National lottery
Last Updated: Thursday 21st September 2006, 15:41 pm
A television studio dedicated to the the lottery will start operating this month - you could call it a 'National Lottery HQ'.
The National Lottery is no stranger to our television screens, with live draws having been broadcast weekly by the BBC ever since the launch of the lottery in 1994. However, the new dedicated television studio will take the lottery shows to an entirely new level thanks to Camelot's partnering with some of the biggest names in British television broadcasting: Endemol UK and Arqiva.
Regular viewers will be pleased to hear that lottery shows will still be shown by the BBC, but the format of the programming will be new so that all shows adhere to the same style. This means that whether you watch the Lotto draw on BBC One on Saturday night, the midweek draw on Wednesday or the Daily Play draw on BBC broadband services, the look and feel of each show will be uniform and consistent.
The first show to be broadcast from the new "National Lottery HQ" television studio will be the live lottery draws taking place on September 23, which also happens to be National Lottery Day. Viewers can expect to see brand new graphics, lighting, studio sets and titles which have been created by Initial, part of Endemol UK.
Their works sounds exciting, with the opening credits said to take viewers on a virtual tour through the new studio - from the main doors of National Lottery HQ, past the winner's lounge and into the draw studio itself. Each lottery draw (Lotto, Thunderball, Dream Number and Daily Play) has been assigned to a dedicated area of the new studio, which will further help to maintain continuity.
Martyn Fox, who is Head of Broadcast at Camelot, commented: "This exciting new development gives Camelot, as the lottery operator, greater involvement than ever before in the presentation and look of the draws on screen.
"It's fantastic to have respected partners like Endemol and Arqiva on board as we introduce an original new look for the lottery across TV, on the internet and new platforms such as mobile phones."