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Lottery Publicity

Choosing whether to accept publicity when you win a big lottery prize is one of the first big decisions you have to make as a brand new millionaire. The choice is entirely yours and you will receive support from the National Lottery whichever option you choose. Learn more about the advantages and disadvantages of taking a big win public.

Going Public

In 2014 a report revealed that only 15 percent of winners of significant lottery prizes in the UK go public, although the majority of the very biggest winners do choose to face the press.

A major reason behind some lottery winners allowing their names to be made public is that they simply don’t believe they could hide something that impacts on their lives so heavily as a big windfall without removing themselves from their normal social circles. On picking up his cheque for a £107.9 million EuroMillions win in March 2014, Neil Trotter of Coulsdon, Surrey commented "I didn't want to disappear and hide, I didn't think that would be possible. I didn't want to be deceitful to all my friends."

Colin and Christine Weir of Largs, Ayrshire were the winners of one of the UK’s biggest ever lottery prizes and they opted to speak to the press too. On the decision to reveal their identities after their £161.6 million EuroMillions win in July 2011, Christine commented that “we would have had to have constructed lies for our nearest and dearest. We don’t want to live like that.”

The Weirs admitted they had received numerous begging letters once their faces had been plastered across newspapers, television shows and websites, but going public also allowed them to launch the Weir Charitable Trust, which helps provides grants to small charities across Scotland.

Staying Private

A reason many players choose to stay anonymous is to avoid the many requests for handouts from strangers that public winners often report receiving. Others are more concerned about their windfall causing family rifts, worrying that relatives and friends might expect a certain slice of the prize and could fall out over perceived injustices in how the winners decided to distribute gifts.

Many winners also want to avoid the scrutiny caused by going public with a big win. Interest in many winners does sometimes die down in the media after a while, but some are still the subject of news stories many years after their win. This can be extremely disruptive and intrusive and is something that many winners want to avoid.

The winner of the biggest ever lottery jackpot in the UK - a prize worth £170 million - chose to remain anonymous rather than open up their personal life to the public.

Lottery Publicity Myths

There is a myth that winners who stay private miss out on the support given by the National Lottery after a win of more than £500,000. However, National Lottery winners’ advisor Andy Carter insists that is not the case, stating “we have an aftercare programme in place to ensure that all winners have access to legal and financial advice.” Carter also confirmed that the winner’s advisor stays in contact with them, public or private, for as long as they are needed, often offering a vital outlet for players who have kept their good fortune a secret from almost everyone else.

Another misconception is that winners receive larger payouts if they agree to publicity, but the National Lottery has confirmed that this has never been the case.

Do Big Winners Go Public?

Here are the top five Lotto jackpot wins of all time and details of whether the winners went public or stayed anonymous:

Date Prize Winner
6th April 2016 £35.1 million Anonymous
9th January 2016 £33 million David and Carol Martin of Hawick, Scottish Borders
9th January 2016 £33 million Anonymous
13th February 2016 £32.5 million Gerry and Lisa Cannings of Deeping St James,
Lincolnshire
10th June 1995 £22.5 million Mark Gardiner and Paul Madison of East Sussex

Here are the top five UK EuroMillions winners and information on whether they took the publicity or remained private:

Date Prize Winner
8th October 2019 £170.2 million Anonymous
12th July 2011 £161.6 million Chris and Colin Weir of Largs, Ayrshire
10th August 2012 £148.6 million Adrian and Gillian Bayford of Haverhill, Suffolk
11th June 2019 £123.4 million Anonymous
24th April 2018 £121.2 million Anonymous