Camelot Christmas Cracker
Last Updated: Tuesday 5th December 2006, 01:22 am
Camelot, the organiser of the UK National Lottery, has launched a brand new television campaign for the Christmas season. At the heart of the campaign is a twenty second commercial which shows a quiet, dimly lit suburban home gradually coming alive with vibrant music and bright colours.
By the end of the advert, the whole scene is bursting with joyous energy and a set of lottery numbers is shining bright on the front of the house. At this point a narrator says, "Imagine if you won this Christmas..."
We like the idea behind this commercial. Winning the lottery at any time would be a dream come true, but to win during the festive season would be truly magical. Imagine becoming a millionaire overnight and being able to treat your family, friends and yourself to the best Christmas ever - the term "Goodwill to all men" wouldn't even begin to describe the tremendous feelings a December win would provide.
Camelot's Head of Media & Marketing, Daniel Heale, describes some of the thinking behind the new commercial: "The ad is designed to capture the spirit of what people might do if they won a Lotto jackpot this winter. In 12 years of running The National Lottery we have seen people spend their money on so many different things - and there's usually at least one crazy and spontaneous purchase in there somewhere.
"We've had a millionaire tiling his winning numbers into the bottom of his new swimming pool, another framing her big cheque and giving it pride of place in her living room - so putting Lotto numbers up in Christmas lights on the front of a house follows a Lotto tradition.
"Imagine winning a Lotto jackpot this December," Daniel continues. "Buying someone a ticket could be one of the best presents ever if it nets them a festive fortune - or you could be a real life Santa Clause by winning big and treating your friends and family to a Christmas day they will never forget."
Well we're sold on the idea, Daniel! The advertising campaign runs until the end of December, and we think it will prove to be a real "Christmas Cracker" as far as Camelot's Lotto ticket sales are concerned. Here's hoping Christmas comes early for at least one or two of our visitors!
Tuesday 22nd August 2017
Saturday 19th August 2017